What it is: A highly pigmented, full coverage liquid lipstick that provides long-lasting, comfortable matte colour. What it does: This lip pigment is a powerful concentrate of our most powerful matte yet. Fluid Pigment Complex, liquefied pigment with a zero-gravity feel, introduces infinite matte color saturation with ultra-flexible long-lasting wear. Sensorial, lightweight texture that applies like an ink on lips. Dries down to lock in formula for a smudge-resistant, carefree wear. Matte. Empowered. What else you need to know: • Long-lasting full coverage